Home goods online retailer Wayfair said today it has raised $36.3 million in new equity funding to speed growth of its private sale site for the home, Joss & Main.
Investors included Battery Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital. A division of Boston-based Wayfair, Joss & Main is a membership-based website that offers inspirational decor at attainable prices via daily events, spotlight collections highlighting design trends and styles, and curated collections in collaboration with celebrities and notable influencers within the design community, the company said.
Members of the private sales site can explore curated collections of furniture, housewares, decor and accents through limited time sales, Wayfair added.
Joss & Main co-founder and general manager John Mulliken said the aim of Joss & Main is to "evoke a lifestyle magazine and encourage the delight of daily window shopping as well as the ease and temptation to buy every item from every story — if you act quickly enough."
Officials added Joss & Main released a mobile app earlier this year that has helped drive steady sales growth with the percentage of revenue from mobile up 50 percent this holiday season.
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