Amazon Studios said it will produce and acquire original movies for theatrical release and early-window distribution on Amazon Prime Instant Video starting in 2015.
According to Amazon, it expects to produce about 12 movies per year. Amazon said its original movies will premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical debut -- versus up to a year for regular windowing.
The move by Amazon comes after Netflix also has launched a bid to enter into the movie sector, announcing plans to debut the sequel to "Crouching Tiger, Hidden Dragon" day-and-date in August 2015 and inking a four-movie deal with Adam Sandler.
The Amazon Original Movies creative development will be led by independent filmmaker Ted Hope. He co-founded and ran production company Good Machine, which produced such films as "Eat Drink Man Woman" and "Crouching Tiger, Hidden Dragon." Earlier this month, Hope stepped down as CEO of Fandor, a streaming-video site specializing in indie and international titles.
"We look forward to expanding our production efforts into feature films," Amazon Studios VP Roy Price said in a statement. "Not only will we bring Prime Instant Video customers exciting, unique, and exclusive films soon after a movie's theatrical run, but we hope this program will also benefit filmmakers, who too often struggle to mount fresh and daring stories that deserve an audience."
As with Netflix, Amazon Studios began with a focus on TV series although movies have been part of its plan since the beginning. Amazon's "Transparent," a half-hour dark comedy from Jill Soloway, won a Golden Globe for best TV musical and comedy series and star Jeffrey Tambor took home the trophy for best actor in a TV comedy.
Hope, whose title is head of production for Amazon Original Movies, commented, "To help carry the torch into the feature film world for such an innovative company is a tremendous opportunity and responsibility. Amazon Original Movies will be synonymous with films that amaze, excite, and move our fans, wherever customers watch."
© 2015 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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