Nielsen will issue total-viewer estimates later today, but early indications are that Sunday's Super Bowl between the New England Patriots and Seattle Seahawks has broken U.S. television records.
In the metered-market overnights, the Patriots' 28-24 victory earned a 49.7 household rating/72 share, eclipsing the previous high of 48.1/71 set two years ago when Baltimore defeated San Francisco on CBS; that game ended up averaging 108.41 million viewers in the nationals.
NBC's Super Bowl XLIX overnight topped a 50 rating in each half hour from 8 p.m. ET to the game's conclusion, peaking with a 52.9/73 from 10 to 10:15 p.m. ET.
The Super Bowl has set ratings highs in six of the last seven years, peaking with 112.19 million for the Seahawks' demolition of the Denver Broncos a year ago on Fox. Last year's game did a 47.6/70 in the overnights.
Sunday's game was a nail-biter, with the Patriots rallying from a 10-point, fourth-quarter deficit to go ahead in the closing minutes. The Seahawks had a chance to win but were intercepted at the New England goal line with 20 seconds to play.
Not only was it a great matchup, pitting the best team from each conference during the regular season, but Sunday's game also benefited from lead-up conversation surrounding allegations that the Patriots purposely deflated the footballs they used in their 45-7 rout of the Indianapolis Colts last month. The NFL is conducting an investigation, but had not made any ruling prior to the Super Bowl.
Following NBC's post-game coverage, a special episode of second-year drama "The Blacklist" averaged series-best 13.5 household rating/24 share in Nielsen's metered-market overnights. This is up 9% from last year's "New Girl" on Fox (12.4/21) and 13% higher than "Elementary" on CBS in 2013 (12.0/21), the latter of which was hampered by a very late start time of 11:11 p.m. ET.
In social media, more than 65 million people joined the conversation on Facebook worldwide during Super Bowl XLIV, with over 265 million interactions (posts, comments and likes). Last year's game saw 50 million unique people talking about the event.
The states with the highest level of conversation on Facebook about the Super Bowl were New Hampshire, Rhode Island, Maine, Massachusetts and Washington.
© 2015 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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